{"id":22189,"date":"2022-06-06T23:04:34","date_gmt":"2022-06-06T21:04:34","guid":{"rendered":"https:\/\/www.ghenos.net\/uncategorized\/green-evolution-milano-design-week-2022\/"},"modified":"2022-06-15T23:45:31","modified_gmt":"2022-06-15T21:45:31","slug":"green-evolution-milano-design-week-2022","status":"publish","type":"post","link":"https:\/\/www.ghenos.net\/en\/eventi-en\/green-evolution-milano-design-week-2022\/","title":{"rendered":"Green Evolution &#8211; Milano Design Week 2022"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;22183&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span data-contrast=\"auto\">During Milan Design Week, <\/span><b><span data-contrast=\"auto\">Talenti, an iconic high-end outdoor brand, and Salvioni Milano Durini showroom <\/span><\/b><span data-contrast=\"auto\">will<\/span> <span data-contrast=\"auto\">launch the provocative <\/span><b><i><span data-contrast=\"auto\">Green Evolution<\/span><\/i><\/b><span data-contrast=\"auto\"> project that will showcase Milan\u2019s most glamorous terraces transformed into unique locations with a strong visual impact. True oases of sustainability where furniture and nature blend perfectly to create a unique experience, showing how elegance and respect for the environment can go hand in hand in the name of design.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The concept<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sustainability is not a fad but an imperative that the Talenti brand has decided to make its own for this edition of the Fuorisalone. The luxurious terraces of Via Durini 3 became the ideal setting to launch a message about the defense of our planet. Through evocative installations evolving around the common theme of nets (rope or metal) and plastic bottles, Ludovica+Roberto Palomba wanted to call attention to the dramatic situation of our oceans and seas where it is estimated that between 86 and 150 million tons of plastic have accumulated, in some cases forming actual islands. With Talenti, ecological consciousness moves to center stage, transformed and embodied through concrete application in terms of both production processes and materials.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22186&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22180&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<b><span data-contrast=\"auto\">A new fabric made from 100% recycled, post-consumer PET bottles<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After years of research, the Umbrian brand is introducing new collections that feature a <\/span><b><span data-contrast=\"auto\">100% green<\/span><\/b> <b><span data-contrast=\"auto\">fabric<\/span><\/b><span data-contrast=\"auto\"> created from recycled, post-consumer PET bottles, which is also recyclable when it reaches the end of its lifecycle. Fully in tune with the <\/span><b><span data-contrast=\"auto\">circular design<\/span><\/b><span data-contrast=\"auto\"> philosophy, this range of fabrics is Made in Italy, using local suppliers and a unique production process. Through a chemical-free, mechanical process that is safe for the environment, the plastic bottles are transformed into small flakes, then into polymers, and finally into recycled PET fiber. The use of recycled polyester, which requires fewer processing steps, allows considerable energy and water savings and a clear reduction in carbon emissions during the production process.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">This incredible material boasts some impressive numbers: 64% less energy waste, 94% less water waste, and a 32% reduction in CO2 emissions.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;actions-articolo&#8221;][vc_column]<div id='ins-button-6add368154a0b' class='ins-button-wrapper text-center   '><a class='ins-button title-font letter-spacing-1 text-white pc-border pc-bg btn-square default btn-medium  ' href='https:\/\/www.ghenos.net\/portfolio\/talenti\/'  target='_self'><span>GO TO THE CLIENT PAGE<\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t(function(jQuery) {\n\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t<\/script><div id='ins-button-6add368154a67' class='ins-button-wrapper text-center   '><a class='ins-button title-font letter-spacing-1 text-white pc-border pc-bg btn-square default btn-medium  ' href='mailto:press@ghenos.net?subject=Gh\u00e9nos.net | PR Enquires: Grenn Evolution - Talenti'  target='_self'><span>PR ENQUIRIES<\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t(function(jQuery) {\n\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t<\/script>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;22183&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]During Milan Design Week, Talenti, an iconic high-end outdoor brand, and Salvioni Milano Durini showroom will launch the provocative Green Evolution project that will showcase Milan\u2019s most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,105],"tags":[124],"class_list":["post-22189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-en","category-products","tag-talenti-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green Evolution - Milano Design Week 2022 | Gh\u00e9nos Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghenos.net\/en\/eventi-en\/green-evolution-milano-design-week-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Evolution - Milano Design Week 2022 | Gh\u00e9nos Communication\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_single_image image=&#8221;22183&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]During Milan Design Week, Talenti, an iconic high-end outdoor brand, and Salvioni Milano Durini showroom will launch the provocative Green Evolution project that will showcase Milan\u2019s most [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghenos.net\/en\/eventi-en\/green-evolution-milano-design-week-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Gh\u00e9nos Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/it-it.facebook.com\/ghenoscommunication\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T21:04:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T21:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghenos.net\/wp-content\/uploads\/2022\/06\/ghenos_news_talenti_salvatori_evi_mdw_03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ghenos_editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ghenos_net\" \/>\n<meta name=\"twitter:site\" content=\"@ghenos_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ghenos_editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghenos.net\\\/en\\\/eventi-en\\\/green-evolution-milano-design-week-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghenos.net\\\/en\\\/eventi-en\\\/green-evolution-milano-design-week-2022\\\/\"},\"author\":{\"name\":\"ghenos_editor\",\"@id\":\"https:\\\/\\\/www.ghenos.net\\\/#\\\/schema\\\/person\\\/e8ad2b252297a800dad1ee87465af606\"},\"headline\":\"Green Evolution &#8211; 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