{"id":21811,"date":"2022-04-27T17:37:08","date_gmt":"2022-04-27T15:37:08","guid":{"rendered":"https:\/\/www.ghenos.net\/uncategorized\/21795\/"},"modified":"2022-06-06T14:38:45","modified_gmt":"2022-06-06T12:38:45","slug":"21795","status":"publish","type":"post","link":"https:\/\/www.ghenos.net\/en\/eventi-en\/21795\/","title":{"rendered":"Almendra Lamp by Patricia Urquiola"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;21806&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<b>Patricia Urquiola firma per Flos un sistema di illuminazione gentile, ispirato a un frutto e progettato per ridurre al minimo l\u2019impatto ambientale.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00abLa mandorla (almendra in spagnolo) \u00e8 un organismo: un seme, una sorta di contenitore ovale che si apre per fare uscire il frutto. Per Flos ho pensato a un modulo in sospensione ispirato a questo piccolo guscio quando \u00e8 aperto: una presenza naturale ma anche meccanica, semplice e poetica. Un modulo, composto da due alette che fungono da diffusore ma sono anche metafora della mandorla. Il modulo pu\u00f2 essere composto in vari modi: si attacca direttamente al ramo, come una mandorla, pu\u00f2 essere assemblato per comporre vari elementi, verticali o orizzontali; un\u2019altra possibilit\u00e0 \u00e8 che si snodi in altri due o tre rami, creando una composizione molto leggera nello spazio\u00bb<\/span><\/i><span style=\"font-weight: 400;\">. Patricia Urquiola<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;21803&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\"><b>Almendra<\/b> \u00e8 un sistema di illuminazione modulare, personalizzabile ed estensibile pensato per gli ambienti contract che hanno colto l\u2019anima della contemporaneit\u00e0 e delle nuove esigenze dell\u2019abitare condiviso: quelli che si avvicinano a progetti residenziali per gusto estetico, atmosfera e sensualit\u00e0 dell\u2019esperienza luminosa.<\/span><\/p>\n<p>Progettato da <b>Patricia Urquiola<\/b><span style=\"font-weight: 400;\">, il sistema Almendra nasce infatti da un\u2019idea di luce funzionale ed efficiente ma allo stesso tempo gentile e morbida: una luce estremamente confortevole, spiega la designer, \u201ccome quella che accarezza le foglie di un albero fuori dalla finestra di casa\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con Almendra, Urquiola gioca costantemente sul dualismo tecnologia e natura, riprendendo un approccio progettuale a lei caro gi\u00e0 applicato alla collezione Serena del 2015: fonti luminose essenziali, con gli elementi diffusori che proteggono la luce in modo poetico. \u201cDi quella collezione\u201d, spiega la designer, \u201cnon fu mai realizzata la versione sospesa, che avevo immaginato come un ramo con tre petali. Almendra nasce da quell\u2019idea, mai accantonata\u201d.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;21797&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;actions-articolo&#8221;][vc_column]<div id='ins-button-6aeb5ffe1b9c1' class='ins-button-wrapper text-center   '><a class='ins-button title-font letter-spacing-1 text-white pc-border pc-bg btn-square default btn-medium  ' href='https:\/\/www.ghenos.net\/portfolio\/flos\/'  target='_self'><span>VAI ALLA PAGINA CLIENTE<\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t(function(jQuery) {\n\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t<\/script><div id='ins-button-6aeb5ffe1ba1d' class='ins-button-wrapper text-center   '><a class='ins-button title-font letter-spacing-1 text-white pc-border pc-bg btn-square default btn-medium  ' href='mailto:press@ghenos.net?subject=Gh\u00e9nos.net | PR Enquires: Almendra - Flos'  target='_self'><span>PR ENQUIRIES<\/span><\/a><\/div><script type=\"text\/javascript\">\n\t\t(function(jQuery) {\n\t\t\t\t\t})(jQuery);\n\t\t\t\t\t\t<\/script>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;21806&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Patricia Urquiola firma per Flos un sistema di illuminazione gentile, ispirato a un frutto e progettato per ridurre al minimo l\u2019impatto ambientale. \u00abLa mandorla (almendra in spagnolo) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,105],"tags":[193],"class_list":["post-21811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-en","category-products","tag-flos-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Almendra Lamp by Patricia Urquiola | Gh\u00e9nos Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghenos.net\/en\/eventi-en\/21795\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almendra Lamp by Patricia Urquiola | Gh\u00e9nos Communication\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_single_image image=&#8221;21806&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Patricia Urquiola firma per Flos un sistema di illuminazione gentile, ispirato a un frutto e progettato per ridurre al minimo l\u2019impatto ambientale. \u00abLa mandorla (almendra in spagnolo) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghenos.net\/en\/eventi-en\/21795\/\" \/>\n<meta property=\"og:site_name\" content=\"Gh\u00e9nos Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/it-it.facebook.com\/ghenoscommunication\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-27T15:37:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T12:38:45+00:00\" \/>\n<meta property=\"og:image\" 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